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Hello, how can I help you?
I'm Léa, your AI assistant to help you identify the most relevant audience segments for your marketing campaigns.
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Users interested in outdoor activities and sports devices
Lea is thinking…
To target users interested in outdoor activities and sports devices, I recommend a combination of our intent and interest segments for outdoor sports, along with our Kantar TGI modeled audiences for active sports practitioners.
Proposed segments
- Sports Outdoor Sports Interest Captures users actively browsing content related to outdoor sports and activities.
- Habits & Lifestyle Sporting Good Buyer in Large Specialized Retailers Modeling Modeled from real panelists who declare practicing sports intensively, ensuring a highly active audience.
- FMCG | Food & Drink Outdoor Entertainment Interest Perfect for targeting users interested in sports devices, fitness trackers, and smartwatches.
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Your customers
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Profile your audiences more precisely — what they expect, and what they care about. -
CRM
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Data precision
3 complementary sources of knowledge
Web browsing and real-time precision
Interests and intentions observed the moment they are expressed, through Sirdata’s semantic AI and scoring
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Declared data
Media usage, attitudes, socio-demographic profiles and interests.
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Transactional data
Purchases actually made, online and in store.
- FMCG and non-food purchases
- Online and offline
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