Data and privacy expertise
Understand your audiences.
Master your performance
3 complementary solutions to collect consent,
target with precision, strengthen measurement.
Infrastructure for the privacy era
One platform. 3 complementary solutions.
Sirdata unifies collection, activation and measurement of marketing signal in one coherent system.
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Consent +53% data
Optimize consent
Collect your data in a privacy-first environment.
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Recovery +53% data
Control and govern data
Make your data reliable in a privacy-first environment.
Signals from a website, an app and a consented environment pass through ServerSide, which redistributes them to analytics, targeting and CRM.
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Activation +53% data
Audience creation & activation
Turn your data into high-performing audiences.
01 Collection
Collect a reliable signal at its source
Every activation starts with data collected properly. Sirdata captures the signals that matter while respecting user choices, building a base that is usable, consistent and built to last.
02 Consent
Turn consent into a foundation of trust
Centralise user preferences and apply them consistently across all your environments. Compliance becomes a native part of your data chain rather than a constraint bolted on afterwards.
03 ServerSide
Keep control of your data
Govern your flows, make collection reliable and enrich your data server-side. You reduce your dependence on client environments while gaining in quality, control and resilience.
04 Activatable audiences
Turn your signals into value
Turn your data into precise audiences, ready to activate directly on your marketing environments.
05 Performance
Steer performance on results you can trust
Measure how well your activations perform, and turn what you learn into sharper marketing investment.
A recognised expertise
Built with the players of the digital industry
Since 2012, advertisers, publishers, adtech platforms and agencies have relied on Sirdata to get a firmer grip on their data and how it is used.
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15,000+
partners
A network at the heart of what we know about audiences.
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100%
in Europe
Infrastructure built to keep data under control.